Pennies, pounds and being-in-the-world.

When people ask questions like, “Do people actually rent movies from you?”, and “How do you stay in business?”, or “Why would you show Nicolas Cage movies at a guaranteed financial loss?”, I usually answer with something about my love for film, and the joy of sharing it with others. But there’s something else embedded in that statement that doesn’t always come across when I offer it up, along with the two pennies in my pocket…

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The reason I and my business partners, with our arguably quaint, cray or misguided enthusiasm, do anything of this ilk is because we want to create or continue something that reflects the kind of society we actually want to live in.

I know I would spend less if I bought my sandwiches in Tesco, and I’m sure it’d cost less if I bought all my clothes in the likes of Primark, too. But I don’t want to wake up every day and walk into a house of exploitation, flush with fluorescent lighting. And I don’t want to wait for a soul destroying eternity only to hear, “Cashier number 2 please” every time I have to run a errand.

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What I want, and what I’m certain a bunch of other people also want, is to get more than just the sandwich or the item of clothing. I want eye contact. I want banter.

Why?

Because, on a very basic but also Heidegerrian level, I want someone to acknowledge the existence of my being-in-the-world. And I totes believe that other people-in-the-world want this too.

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THAT is why people rent movies from us. It’s also why we are still in business. And yes, it’s all part of the same reason that I ran a bunch of Nicolas Cage movies at a guaranteed financial loss.

They say (whoever ‘they’ are) that if you mind the pennies, the pounds will take care of themselves. Well, I don’t give a toss about the pennies, because neither they nor the pounds will take care of my sense of community, society and being-in-the-world.

This was a public service blog post brought to you by the financially poor but world famous people-in-your-local-video-shop-in-the-world.